The power of habit : why we do what we do in life and business

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The power of habit : why we do what we do in life and business
2012
Place Published: 
New York
Publisher: 
Random House
ISBN: 
9781400069286
Edition: 
1st ed
Description: 
xx, 371 p. : ill ; 25 cm.
Notes: 
Includes bibliographical references (p. [293]-353) and index.
Prologue: The habit cure -- Pt. 1: The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs -- Pt. 2: The habits of successful organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits -- Pt. 3: The habits of societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits?
Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
Author: 
Charles Duhigg
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