The long tail : why the future of business is selling less of more

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5
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The long tail : why the future of business is selling less of more
2006
Place Published: 
New York
Publisher: 
Hyperion
ISBN: 
1401302378
Edition: 
1st ed
Description: 
xii, 238 p. : ill. ; 25 cm.
Notes: 
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index.
Author: 
Chris Anderson
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